Adjara Group's distinctive identity extends beyond traditional hospitality norms, blending qualitatively different directions. Communities have been growing organically around Adjara Group's enterprises, which stand out for their trend-setting design and architecture.
buildings
20
brands
11
employees
1700
SQM²
700k+
Distinguished by its signature approach to adaptive reuse, Adjara Group is known for transforming historic buildings while preserving their cultural significance and infusing them with a modern touch. Each building serves as a micro-hub, showcasing its distinct identity while collectively contributing to a unified ecosystem. Within this ecosystem, Adjara Group nourishes numerous enterprises, institutions, start-ups, and DIY communities by involving them in its supply chain, operational, and cultural activities. Hospitality, food and beverage, agriculture, health and wellness, arts, technologies, sports, entertainment, and education – Adjara Group is a direct participant in a self-created and vast network of partners and driven future professionals.
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At Adjara Group, we are committed to building a company that is responsible, inclusive, and sustainable while actively investing in practices that uphold these principles.
At the core of our values is the belief that our impact should extend beyond economic considerations. We understand the responsibility we have to influence lives across our country and prioritize the well-being of the communities and environments we interact with. As a member of the United Nations Global Compact and a signatory of the UN Women’s Empowerment Principles (WEPs), we embrace innovation and explore fresh opportunities to advocate for meaningful change within our industry and beyond.
With a human-centered approach, Adjara Group has created an inclusive and diverse environment where employees are fully supported in their professional growth, skill development, and well-being. We are committed to advancing gender diversity, with women making up a significant portion of our workforce, including managerial roles, and ensuring that no glass ceilings exist within our workplace. Youth employment is another key priority. Through training programs tailored to the local workforce, we are setting new quality standards in the industry. To further support young employees and university students, we offer flexible work schedules, allowing them to balance their education and career development. Inclusivity is at the heart of what we do. Through partnerships with non-profit organizations, we provide meaningful opportunities for individuals with disabilities to join our team. Additionaly, we focus on regional employment, generating high-value job opportunities in the communities where our establishments are located.
As a company passionate about supporting local communities to develop and grow, Adjara Group has established itself as a significant contributor to Georgian arts, culture, creative industries, and the startup ecosystem. Our company’s brands have extensive spaces across the properties designed for residencies, exhibitions, workshops, art fairs, and tech expos. These venues are designed to encourage collaboration and innovation, attracting local and international creatives and innovators to connect and co-create. By bridging diverse industries and encouraging cross-disciplinary collaboration, we are dedicated to build a thriving, creative ecosystem that inspires the people we interact with.
At Adjara Group, we are firmly committed to implementing environmentally sustainable practices while developing and managing our projects. The preservation of nature, with its direct impact on the health and well-being of all, is an integral part of our vision. One of our key sustainability approaches is employing adaptive reuse and repurposing techniques during construction, which significantly reduces environmental damage. We have been integrating energy-efficient solutions at our properties, recognizing the importance of sustainable energy consumption. Importantly, we are strongly committed to reducing waste production at our facilities and forming valuable partnerships to accelerate our waste recycling methods.
TEAM
Adjara Group was founded in 2010 by the visionary entrepreneur, Temur Ugulava, alongside a team of dedicated professionals. The success of Adjara Group comes from its people, who share a unified mission, vision, and values. Creative, passionate, dedicated, and forward-thinking professionals are behind the brands, projects, and initiatives that have placed Georgia on the global map. Building modern Georgia is what drives each and every one of them. The company started operating with a handful of staff members and has reached 1,700 employees. Equality, open-mindedness, opportunities to grow, as well as a safe and fair environment, are at the heart of the company's corporate culture by which every team member aspires to contribute to the country's development.
Nato Japaridze
CEO
Educated between Belgium and Georgia, Nato completed her studies in fashion styling at Central Saint Martins in London, staying to work in the field. In 2018, she returned to Georgia to join Adjara Group as an assistant to the Managing Director, marking her entry into the world of hospitality. Two years later, she took charge of Collective Development, an Adjara Group-founded company focused on developing large-scale projects. Under her leadership, Adjara Group completed transformative ventures such as Rooms Batumi, Radio City, and Gym Breeze. By 2022, she was appointed CEO of Udabno, overseeing its expansion and helping establish it as one of Europe’s largest regenerative farms. In 2024, Nato became CEO of Adjara Group, bringing together the company’s diverse profile under a shared vision for the future.
Ani Dabrundashvili
Deputy CEO
Ani has been with Adjara Group for over a decade, starting her career at 19 with Holiday Inn Tbilisi, where she worked alongside global industry brands. She later joined the Rooms Tbilisi team, gaining experience across all areas of hotel and restaurant operations, and eventually becoming the Director of Hospitality of Adjara Group. In 2023, Ani took on the responsibility of leading D Block, playing a pivotal role in its launch and growth into a dynamic hub for collaboration between creative industries, startups, and tech companies. She has also been spearheading one of the company’s latest large-scale projects, Radio City. Ani currently serves as Deputy CEO at Adjara Group.
Luka Tavzarashvili
CFO
Since 2023, Luka has been overseeing financial strategy at Adjara Group, first as CFO of Rooms Hotels and now as the company’s Chief Financial Officer. With a background in financial planning, risk management, and operational efficiency, he helps guide the company's growth and stability. Before joining Adjara Group, Luka spent over six years at a Big 4 audit firm, gaining experience in financial analysis, compliance, and corporate structuring. He then served as the financial head of strategic business development at a leading Berlin-based company. After several years in Germany, Luka returned to Georgia to apply his expertise and contribute to Adjara Group’s continued success.
Keti Beradze
Legal Counsel
Keti has been with Adjara Group since 2019 and currently serves as Group General Counsel and a board member. Before joining the company, Keti advised on complex financial transactions, including public offerings, bond issuances, and securing funding from international institutions. At Adjara Group, she has led significant real estate acquisitions and strategic agreements, including finalizing the Finance Agreement for Rooms Abastumani and other large-scale projects. Keti holds an LLM in Commercial Law from Erasmus University Rotterdam and a law degree with distinction from Tbilisi State University. She is also a member of the Georgian Bar Association.
Ani Gvatua
Brand & Marketing Director
Ani has spent over 13 years in marketing and advertising, helping both emerging startups and established brands define their identities. In addition to her professional work, she has shared her expertise as a university lecturer in advertising and communication strategy. After transitioning from agency life to the client side, she gained a fresh perspective on the industry. At Adjara Group, Ani plays a key role in shaping the company’s approach to brand creation, guiding its diverse brands from initiation to operational execution. Her marketing portfolio spans various sectors, including hospitality, agriculture, and lifestyle, where she focuses on strategy, business growth, and development.
Nino Pataridze
Events & Catering Director
Since joining Adjara Group in 2010, Nino has been an integral part of the company’s growth and evolution. After starting at Holiday Inn Tbilisi, Nino’s journey led her from event coordination to general management, and eventually into business development. Now, as Event & Catering Director, she has been instrumental in shaping the company’s signature catering services, overseeing large-scale occasions and innovative catering experiences that define Adjara Group’s diverse offerings. Alongside her operational expertise, Nino has been sharing her knowledge as a lecturer at leading Georgian universities since 2016.
Aidan Raftery
Head of F&B Development
Originally from London, Aidan’s journey in hospitality started in New Zealand and took him through Melbourne, where he worked his way up from washing dishes to running venues. Although his background is in fashion, his passion for wine led him to roles as a sommelier and group wine buyer before opening Melbourne’s first natural wine bistro and shop in 2013. In 2019, he moved to Georgia and started a small winery producing 10,000 bottles a year and exporting to 10 countries. At Adjara Group, Aidan brings his deep-rooted love for hospitality to the company’s F&B projects.
Khatuna Tugushi
People & Culture Director
Khatuna Tugushi joined Adjara Group in 2011 as an HR intern after relocating from France, where she studied management at Clermont School of Business. With a background in management and psychology, she quickly advanced through various HR roles, from Assistant to HR Generalist, Manager, Head of HR, Deputy HR Director, and ultimately HR Director. Over her 14-year career, she has been building the company’s HR strategy while supporting a workforce of over 2,100 employees. Beyond Adjara Group, Khatuna further shares her expertise and passion as a lecturer, teaching HR courses and contributing to the field’s development.