In 2010, Adjara Group entered the Georgian hospitality industry by introducing and operating the country’s first Holiday Inn franchise, redefining design and concept boundaries for the international brand. The former Adjara Hotel, originally built in the 1970s, was transformed into a modern establishment while preserving many of its original structure. Catering to both business and leisure travelers, the hotel offers an exceptional experience with 270 rooms across Standard, Business, and Executive categories, all featuring floor-to-ceiling windows, abundant natural light, and premium facilities, including a spa, gym, and outdoor pool.