A pioneer in urban and rural development, the company has reshaped the face of the capital as a result of the ecosystems which organically grow around each of the enterprises it creates. Adjara Group has the ability to turn even the most remote and underdeveloped regions throughout the country into sustainable tourism destinations.
Two years later, in 2014, a historic publishing house would become the second Rooms Hotel, this time in the heart of the Georgian capital, Tbilisi. The design concept of the hotel combines brutalist chic architecture with elements of contemporary décor.
In 2016, a former Soviet sewing factory was revived and transformed into the colorful Fabrika Hostel, bringing together young travelers and art enthusiasts as well as a diverse community of local vendors and cafes.
Stamba hotel is an indulgent luxury addition to the Group and is in a separate building of the same former publishing house complex as Rooms Hotel Tbilisi. In 2018, the hotel opened its doors offering exceptional features including a rooftop swimming pool, Chocolaterie & Roastery, Café Stamba, Shio Ramen, along with galleries and exhibition spaces.
Financial independence is one of the most significant factors in women’s psychological rehabilitation following the experience of trauma and isolation. Therefore, the company has initiated a program to support victims of domestic violence by providing training and employment opportunities.
Adjara Group has invested in a series of environmentally friendly electric cars to mitigate air pollution and set up Electric Vehicle Stations – EVS’s- in the parking spaces of Rooms and Stamba Hotels. The company has also decreased the consumption of electricity at Holiday Inn Tbilisi, Rooms Hotels and Fabrika by installing energy efficient light bulbs. Moreover, instead of disposing of used kitchen oil, the company sends it from all properties to an ISO certified company for recycling purposes. Adjara Group is part of the Green Engage program, which urges environmentally friendly business practices and ensures the implementation of green ideas.
Adjara Group’s regional projects have a profound impact on the surrounding regions turning them into leaders among sustainable destinations. The company transforms the areas (Kazbegi, Kakheti, Kokhta-Mitarbi) by developing infrastructure, generating work opportunities and establishing new social norms. Recent years have even been marked by inward migration with people returning home to set up small businesses. The company protects the community’s existing businesses and financially supports new entrepreneurial ideas. Adjara Group is also planning a series of exchange programs between Tbilisi and youth in the regions.
In partnership with the Georgian Rugby Union, the company is financially supporting National Center for People with Autism, which is crucial for moving forward towards a more inclusive and equal society in Georgia. The Center is designed to help individuals with autism to develop skills for living independently and become active members of the workforce. For the first time in the region, trainings and education programs are tailored for people with autism which will play a part in generating inclusive and sustainable growth.
Adjara Group supports Children’s Hospice – a non-governmental organization – which provides free palliative care for terminally ill children. The company financed the construction of Firefly World – a facility conceived and operated by the organization, designed to meet the needs of patients and their loved ones. In addition, Rooms Hotel Tbilisi hosts an annual charity auction to continue supporting the hospice and the very important work it does. Thanks to financial assistance from Adjara Group and other donors, internationally trained professionals are able to deliver palliative care services offering mental, physical and spiritual support for children and their families.
The company collaborates with prominent art institutions such as Artarea, Propaganda Network – behind Oxygen art festival – and Innovation Lab by Center of Contemporary Art in Tbilisi, all of which are composed of daring artists, critics and curators, who are pushing the country’s artistic and cultural boundaries.
Moreover, Tbilisi is now competing with the most established fashion capitals and has been under the spotlight for its sense of style. Adjara Group partners with Tbilisi Fashion Week which every year gathers a line of emerging and talented local designers.
The company, also involved in Tbilisi Architectural Biennial, has elevated Tbilisi to the top of the emerging architecture and design scenes. The company regularly collaborates with the Georgian National Opera, Rustaveli Theatre and International film and photography festivals.