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A pioneer in urban and rural development, the company has reshaped the face of the capital as a result of the ecosystems which organically grow around each of the enterprises it creates. Adjara Group has the ability to turn even the most remote and underdeveloped regions throughout the country into sustainable tourism destinations.

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Two years later, in 2014, a historic publishing house would become the second Rooms Hotel, this time in the heart of the Georgian capital, Tbilisi. The design concept of the hotel combines brutalist chic architecture with elements of contemporary décor.

In 2016, a former Soviet sewing factory was revived and transformed into the colorful Fabrika Hostel, bringing together young travelers and art enthusiasts as well as a diverse community of local vendors and cafes.

Stamba hotel is an indulgent luxury addition to the Group and is in a separate building of the same former publishing house complex as Rooms Hotel Tbilisi. In 2018, the hotel opened its doors offering exceptional features including a rooftop swimming pool, Chocolaterie & Roastery, Café Stamba, Shio Ramen, along with galleries and exhibition spaces.

People

By adopting a people-centered approach, Adjara Group has created an inclusive environment while fostering professional growth for its employees. The company works actively with Georgian farmers and local businesses, playing a significant role in the country’s economic development. Moreover, Adjara Group has been active in supporting creative industries. As a result, many artists and forward-thinking entrepreneurs have opportunities to advance the country’s art and cultural scene which is gaining global recognition for its uniqueness and historically rooted vision.

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Nature & Places

Adjara Group is committed to environmentally sustainable practices to develop and manage its projects. The company’s focus on preserving nature, which ensures better health and well-being, is also an integral part of Adjara Group’s stakeholder relations.

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Covid-19 Response

The Covid-19 pandemic has created immense challenges to the hospitality industry and the world. Hotels and restaurants had to temporarily halt their operations and millions of people have lost their jobs. Adjara Group is actively involved in helping Georgia’s vulnerable communities and, most importantly, its employees, many of whom have been encountering a period of uncertainty.

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Impact & Performance

To understand the impact of its CSR activities, Adjara Group puts special efforts in empirically and qualitatively analyzing its socially, economically, and environmentally sustainable performance.

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The company collaborates with prominent art institutions such as Artarea, Propaganda Network – behind Oxygen art festival – and Innovation Lab by Center of Contemporary Art in Tbilisi, all of which are composed of daring artists, critics and curators, who are pushing the country’s artistic and cultural boundaries.

Moreover, Tbilisi is now competing with the most established fashion capitals and has been under the spotlight for its sense of style. Adjara Group partners with Tbilisi Fashion Week which every year gathers a line of emerging and talented local designers.    

The company, also involved in Tbilisi Architectural Biennial, has elevated Tbilisi to the top of the emerging architecture and design scenes. The company regularly collaborates with the Georgian National Opera, Rustaveli Theatre and International film and photography festivals. 

Telegraph.co.uk

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