In 2010, Adjara Group entered the Georgian hospitality sector by introducing and managing the first local Holiday Inn franchise, which successfully pushed the design and concept boundaries for the international brand. The former Adjara Hotel, built in the 1970s, became a new and modern establishment, while the initial structure of the building remained largely preserved.

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Extensive glass windows and wooden staircases shape the hotel’s public spaces, which have become hubs for both locals and international guests. The hotel combines high quality standards of Intercontinental Hotel Group (IHG) with the essence of Georgian hospitality. Superb guest ratings continuously place Holiday Inn Tbilisi among the top five Holiday Inn Hotels in Europe.