In 2010, Adjara Group entered the Georgian hospitality sector by introducing and managing the first local Holiday Inn franchise, which successfully pushed the design and concept boundaries for the international brand. The former Adjara Hotel, built in 1970s, became a new, modern establishment while the initial structure of the building remains largely preserved.

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Extensive glass windows and wooden staircases are shaping the hotel’s public spaces which have become hubs for both locals and international guests. The hotel combines high quality standards of Intercontinental Hotel Group (IHG) with the essence of the Georgian hospitality. As per guests ratings Holiday Inn Tbilisi is continuously among the top five Holiday Inn Hotels in Europe.